This writing course is ideal for anyone needing to learn how to write business cases and proposals.
We’ll introduce you to tried and tested structured writing techniques that will help you plan and write business cases and proposals with the power to influence. Clearer, more persuasive documents mean you’re more likely to get the sales and approvals you want.
Writing Business Cases and Proposals is one of our Business Writing for Success suite of courses that run in Sydney and Melbourne.
- Analyse and plan a business case/proposal
- Apply the structured writing approach to writing
- Create a document outline and sequence it appropriately
- Use templates appropriately
- Write effectively using plain language
- Present information appropriately using lists, tables and graphics
- Edit documents
Reader and writer challenges
What makes a business case or proposal successful?
Analysing and planning
Identifying your purpose and intended outcomes
Analysing your readers
Structured writing - design guidelines
What is structured writing?
Structured writing in action
Elements of structured writing
Advance organiser guideline
Structured writing - units of information
Units of information
Types of bite headings
Creating an outline
Approaches to identifying your content
Templates - instant outlines
Examples of outlines for business cases and proposals
Creating a customised outline
Different approaches to creating outlines
Reader focused dialogue approach
Using executive summaries and appendices
Choosing the right words
Using the right tone
Presenting your business case or proposal
Presenting graphics and charts
Editing your document
The editing stage
Editing against your plan
Editing for structured writing
Editing for readability
This course will suit anyone who needs to write business cases and/or proposals.
Preparing to learn
Get the most out of your course by preparing before you attend the workshop. Access and read your online Starter Kit, complete the activities and document your desired outcomes for the workshop. To get started, click here.
During the course
Our Professional Development courses are practical, interactive and fun. Well-known, proven theories are translated into easy-to-understand concepts and techniques by experienced training consultants. You’ll return to work understanding what you can do to enhance your performance.
After the course
Your Embedding Kit will assist you to apply the techniques at work, ensuring you get the most from your learning experience. For more details, click here.
TP3 can provide a range of consulting services to better meet your business needs, including closed courses for your organisation, customised course material relevant to your industry and requirements, individual or group coaching and blended learning solutions.