Book Online: Login | Register

1300 658 388

Search form



This writing course is ideal for anyone needing to learn how to write business cases and proposals.

We’ll introduce you to tried and tested structured writing techniques that will help you plan and write business cases and proposals with the power to influence. Clearer, more persuasive documents mean you’re more likely to get the sales and approvals you want.

Writing Business Cases and Proposals is one of our Business Writing for Success suite of courses that run in Sydney and Melbourne.

Course Price (inc GST where applicable): 
Sydney, Melbourne
1 day
You'll Learn how to: 
  • Analyse and plan a business case/proposal
  • Apply the structured writing approach to writing
  • Create a document outline and sequence it appropriately
  • Use templates appropriately
  • Write effectively using plain language
  • Present information appropriately using lists, tables and graphics
  • Edit documents
Course Content: 


Reader and writer challenges
What makes a business case or proposal successful?

Analysing and planning

Identifying your purpose and intended outcomes
Analysing your readers

Structured writing - design guidelines

What is structured writing?
Structured writing in action
Elements of structured writing
Design guideline
Chunking guideline
Advance organiser guideline
Consistency guideline
Proximity guideline

Structured writing - units of information

Units of information
Bite headings
Types of bite headings
Topic headings

Creating an outline

Approaches to identifying your content
Templates - instant outlines
Examples of outlines for business cases and proposals
Creating a customised outline
Different approaches to creating outlines
Reader focused dialogue approach
Persuasive writing
Using executive summaries and appendices

Writing guidelines

Plain language
Choosing the right words
Using the right tone
Sentence construction

Presenting your business case or proposal

Presenting text
Presenting tables
Presenting graphics and charts

Editing your document

The editing stage
Editing against your plan
Editing for structured writing
Editing for readability


This Course Suits: 

This course will suit anyone who needs to write business cases and/or proposals.

The Learning Process: 
Preparing to learn

Get the most out of your course by preparing before you attend the workshop. Access and read your online Starter Kit, complete the activities and document your desired outcomes for the workshop. To get started, click here.

During the course

Our Professional Development courses are practical, interactive and fun. Well-known, proven theories are translated into easy-to-understand concepts and techniques by experienced training consultants. You’ll return to work understanding what you can do to enhance your performance.

After the course

Your Embedding Kit will assist you to apply the techniques at work, ensuring you get the most from your learning experience. For more details, click here.

Customising this course: 

TP3 can provide a range of consulting services to better meet your business needs, including closed courses for your organisation, customised course material relevant to your industry and requirements, individual or group coaching and blended learning solutions.

Booking Information: 
Call 1300 658 388 to book this course, or book and pay online below.
Course Dates: 

To sort results, click on column heading.

Guaranteed To Run courses are marked with

Location Course Dates Delivery Method Course Times Price (inc GST) GTR ADD TO CART/WISHLIST

8 Aug 17


08:45 to 16:45


23 Oct 17


08:45 to 16:45

Twitter icon
Facebook icon
Google icon
LinkedIn icon
e-mail icon